Zalando Sans is a bespoke sans serif typeface, developed as a cornerstone of the Zalando brand identity. Designed with flexibility and accessibility at the heart, it meets the diverse needs of the Zalando eco-system.

The typeface offers exceptional adaptability through its variable font technology:

• A weight axis ranging from ExtraLight to Black
• A width axis ranging from Condensed to Expanded
• Matching italics

This flexibility allows for a wide range of expressive possibilities while maintaining a cohesive brand presence. Rooted in a sans serif “grotesque” style, the typeface aims to balance clean simplicity with attitude, combining clarity with subtle moments of personality. Its clean lines and modern aesthetic reflect Zalando's forward-thinking approach to fashion and lifestyle.

Staying true to Zalando’s personality—Bold, Fun, and Welcoming—Zalando Sans elevates every design it inhabits. When used effectively, it becomes a powerful design element, showcasing Zalando’s commitment to helping people feel confident in their style.

Zalando Sans was designed by Jakob Ekelund of KH Type, Stockholm in 2025 in collaboration with the Zalando brand and product design teams in Berlin.

To contribute, see github.com/zalando/sans