Type Associates is the type design studio within M — N Associates in Ho Chi Minh City, founded by Duy Nguyen and Lan Mai to advance custom typography in Southeast Asia. The studio has become a leader in developing distinctive typefaces since 2014 that define brand identities and cultural projects. Major works include Guta Café, MoMo, Biti’s Hunter, custom type for Dentsu Redder Vietnam, and bespoke letterforms for Quang San Art Museum and Bát Tràng Museum. Type Associates creates retail and corporate typefaces that elevate Vietnamese design internationally.