Mercedes Jáuregui is a graphic designer based in Buenos Aires, Argentina. She completed her training as a typography designer with a Master's Degree in Typography Design at the University of Buenos Aires. She has also been teaching Typography at the same university since 2003. As a graphic designer, she works mainly on digital projects for various NGOs. Labrada, her first published typeface, is the result of the final project carried out as part of her typography design master's degree and addresses the challenge of transcribing the Qom (a native South American people) language.